Although commercials and infomercials have existed for a while, the last decade has seen a massive boom in video marketing. It’s no secret that today’s consumers prefer watching a video on social media rather than flipping through a newspaper. According to Diode Digital, online video is 600% more effective as a marketing tool than both print and direct mail combined.
So, What makes video so great?
Engagement
Video allows you to connect with your audience emotionally, through storytelling - which is something that print can’t always do. It’s highly engaging and when executed well, can be used to invoke a range of emotions from viewers. The incorporation of visuals and sound allow for a better understanding of the product/brand - while text, colouring and special effects can be used to make your brand stand out in the minds of your consumers.
Influences Purchases
Compared to print, video advertising has the ability to directly influence viewers to make a purchase. A study done by Brightcove found that 46% percent of consumers have made purchases as a result of watching a branded video. This gives video advertising a better ROI.
Targeting
In print media, it is quite difficult to target niche audiences. However, with video it is quite the opposite. Especially with the growth of social media with rising popularity of the internet - it is almost impossible to not be able to reach and target a specific target market.
Versatile
The other major benefit of using videos is its versatility. Whether it be a company profile, interview series, documentary or a product introduction - there are so many possibilities of what you can film to reach your audience.
If you need further convincing, here are a few statistics that may help:
81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
53% of marketers say that video helps them raise awareness. (Biteable)
52% of marketers say that video helps them build trust with potential customers. (Biteable)
61% of marketers see video as a “very important or extremely important” part of their marketing strategy.(Biteable)
68% of marketers say video has a better return on investment than Google Ads (Biteable)
83% of marketers believe that video marketing is becoming more important for reaching and engaging new audiences (Biteable)
The Final Verdict: Video vs Print
The power of video over print and text should not be understated. Using video content as part of your marketing strategy has the ability to boost conversions, dramatically increase and improve brand awareness, and open the door to new business opportunities. It’s important to know how powerful video is as a marketing tool and make the most of it.
With all these benefits, it’s hard to ignore the importance of videos in a marketing strategy. Here at VMLK, we are here to help you. Visit our website at ww.viralmedia.lk or have a look at our Showreel to learn more about what we do!